Search engine technology has seen a number of innovations in the near future, improving the quality of search results and facilitating focused internet searches.
Sophisticated ranking algorithms and local index teams ensure that our search results contain less spam and are more relevant than the results of our competitors. In this way, they will ensure a search customized to suit local conditions in each country or language area.
Innovative technology features, such as an automatic, subject-specific categorisation of the websites in our index, make it even easier for our users to find the websites most relevant to them. Moreover, these technologies mean that they can offer marketing firms and advertisers a better – i.e. more precisely focused – advertising environment.