Relevance

Many  Internet users were complaining of 'info-junk' in their search engine results.

With search engines they are focused on providing our users with results that are customised to suit their specific language, market and topic requirements.

Users are already frustrated by search returns in which every third result is an inappropriate US-sourced item. Our localindex team will work to ensure that we actively reduce this ratio down to an initial one-in-ten target - and we'll continue to refine our quality over the coming weeks and month